On Friday I had the pleasure of speaking with advertising expert, Dave Shoffner of Pavone who shared the ins and outs of creating a great Super Bowl commercial, celebrity cameos we'd be seeing, ads to watch and avoid, and who…

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The Super Bowl is not only one of the biggest days of the year for sports fans, as you may know many non-sports fans tune into the game for the highly entertaining ads and not-so-entertaining ads. Advertising expert, Dave Shoffner…

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