One thing that sports fans and non-sports fans have in common on Super Bowl Sunday (other than their love of food!) is their fascination with the ads! If you’ve ever wondered what goes into creating a Super Bowl caliber commercial,…

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On Friday I had the pleasure of speaking with advertising expert, Dave Shoffner of Pavone who shared the ins and outs of creating a great Super Bowl commercial, celebrity cameos we'd be seeing, ads to watch and avoid, and who…

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