Interview: Organizing Your Beauty Routine and Home with REDBOOK Magazine’s Morgan Thompson

Are you looking to spruce up your beauty routine this year? Or perhaps organize your medicine cabinet and dresser? If you so, you’re in luck! REDBOOK magazine’s Morgan Thompson joined me yesterday to dish on her favorite new products, her number one must have, and how you can finally get your beauty products and supplies organized (and pretty) once and for all!

 

 

REDBOOK magazine's Morgan Thompson talks beauty routines and organizing with Candace Rose!

REDBOOK magazine’s Morgan Thompson talks beauty routines and organizing with Candace Rose!

 

 

 

Candace Rose: Many of us set resolutions to organize our routines and our homes in the new year. Do you have any tips for organizing one’s beauty routine?

Morgan Thompson: “I do. We’re going to start with our skincare regimen because taking care of your skin is one of the easiest things that you can do, and it’s actually the most important part of your beauty routine, but unfortunately it’s also one of the most neglected.

Vaseline is making it a little easier for women who longer have to choose between what they want and what they need from a moisturizer with their improved Total Moisture line. This is a range of lotions that do good for your skin and feel good. There’s three different types and these variants all have a thicker formula, each combining the goodness of pure natural with the power of a stratus 3 multilayer complex along with great scents and bold bright packaging. You can use these lotions every day and you can find them at your local food, drug and mass retailers. Now one thing to note is it’s important to use your moisturizer immediately following a shower or a bath, that’s when your pores are open and your skin is moist and it can absorb the moisturizer that much better. It really locks it in for the entire day.

 

Vaseline Total Moisture

Vaseline Total Moisture moisturizer

 

 

And your skin isn’t the only thing that gets dry and thirsty during the wintertime, especially as seasons change. Your hair can get dry as well. If you want to quench that thirst, we love Garnier Fructis Hydra Recharge. This is a brand new line that’s so great because there’s so many different types of hydrating products in it. It’s packed with encapsulated super beads including goji berry, passion fruit and kiwi- all filled with vitamins and amino acids. And this really gives you an intense burst of hydration. It instantly recharges your normal to dry hair, making it super silky, smooth and super hydrated. The key here is it’s not going to weight it down, so it’s the kind of product that you put on and it’s moisturized but you don’t feel like it’s heavy, so that’s great, we love that! All these products from Garnier are between $4-$6, and you can find them at your local drugstore.”

 

Garnier Fructis Hydra Recharge

Garnier Fructis Hydra Recharge hair products.

Candace Rose: Do you have any suggestions when it comes to our closets?

Morgan Thompson: “I do. When you’re talking about your closet, especially the new year is a great time to start, you want to clean things out. A great key or rule of them is if you haven’t worn it in over a year, definitely toss it. If it’s torn or if it’s ripped you want to throw it away. But if it’s gently used then you can give it to Goodwill or have a style swap with your girlfriends- they bring something, you bring something and everybody gets happy, and everybody walks away with something and it’s also a good incentive and you won’t dread the closet if you have a style swap.

 

Glass jars are great for organizing. This is a closeup of a glass jar filled with disposable razors.

Glass jars are great for organizing. This is a closeup of a glass jar filled with disposable razors.

 

We talked about great products here today, but as you’re buying new products, you want to throw out products. So when it comes to your beauty cabinet and your bathroom counter, you want to check those expiration dates and throw things out. If it smells a little weird, it may look a little funny, then it’s time to throw it out. And you can also reorganize everything if you have glass jars. So you can put your cotton balls in there; if you have razors, and makeup brushes- all these things make it so much easier because it’s pretty, but you’re organized. So that’s a great way to kind of see everything that you have whether it’s in your bathroom or your medicine cabinet or your bedroom dresser, you see everything and it makes it so much easier as you’re getting ready in the morning.”

Candace Rose: I think that must be the latest trend. I’ve been seeing nail polishes in glass jars (on Instagram) and they look so pretty.

Morgan Thompson: “Everything looks so much prettier in a glass jar!

Candace Rose: Do you have any additional tips or information you’d like to share?

Morgan Thompson: “Well, the other thing in terms of a beauty tip is that we always say drink more water, and you can’t drink enough. The average person really doesn’t. You should at least have eight 8 ounce glasses of water a day, and then if you’re not drinking that much you’re actually considered dehydrated. So that’s super important because what you put into your body, you’re going to see on your skin and on your hair. When you think about organizing, definitely throwing things out and doing it maybe like once a quarter is really key when we talk about getting new products in and old products out.

So start off your new year on the right foot, and you can always go to RedbookMag.com for more information.”

Interview: Summer Beauty Breakthroughs & Makeup Must Haves with Beauty Expert Polly Blitzer of Beauty Blitz

Beauty expert Polly Blitzer of Beauty Blitz joined me yesterday to share the top beauty breakthroughs and the must have makeup trends for summer!

 

Beauty expert Polly Blitzer with the TOP summer breakthroughs and the latest makeup trends!

Beauty expert Polly Blitzer with the TOP summer breakthroughs and the latest makeup trends!

 

 

 

 

Candace Rose: What are the latest and greatest breakthroughs this season?

Polly Blitzer: "Well, there are so many skincare breakthroughs, and I'm so excited to share them with you, because you know that I test a thousand products a month in search for the best! So let's start at the top with the face. Avon has their Anew Genics Treatment Concentrate which is pretty amazing because it's the first brand to use this patented Youthgen technology. It's designed to stimulate the youth gene in your skin so that it acts up to 10 years younger, which is amazing. It's formulated with carrot and soy extracts and it instantly softens the appearance of fine lines, of expression lines of wrinkles and discoloration and it doesn't have one of those hefty price tags that drains and depletes your checking account. It's $39.99- so you don't have to take a second mortgage on the house! You can get it through Avon reps, and you can get it at 1-800-For-Avon or Avon.com.

 

 

Avon Anew Genics Treatment Concentrate

Avon Anew Genics Treatment Concentrate

 

 

        Now that we've dealt with the skin on the face, let's talk about the skin on the body. Women always ask me two things about the skin on their body- 'how can I get rid of cellulite'? 'And what can I do to get firmer skin?' So Nivea has really cornered the market in this area- they have a skin firming lotion with Q10. It visibly tightens the skin surface because it restores minerals that your skin loses over time, so it basically gives them those minerals back so that your skin acts – it kind of has memory and becomes youthful again, and firmer and tighter. And then Nivea's Skin Firming Cellulite Gel Cream is amazing because within two weeks it makes your skin noticeably firmer, and then within four weeks it visibly reduces cellulite. So basically if you start using it now you'll have a beach body by Labor Day. And they also have a fast acting serum, and if you use these altogether you will maximize your results and look amazing."

 

 

Nivea Skin Firming Body Lotion and Nivea Skin Firming Cellulite Gel Cream

Nivea Skin Firming Body Lotion and Nivea Skin Firming Cellulite Gel Cream

 

Candace Rose: Do you have any tips any summer makeup tips and trends to share with us this morning?

Polly Blitzer: "I absolutely do. So you don't want to be layering on tons and tons of products in the summer because you'll just sweat them off and between greasy skin or the heat, it's just not going to be a good look- I promise! So look for things that multitask- like an oil-free tinted moisturizer with sunscreen (with SPF). It will give you your sunscreen, your hydration and your foundation all-in-one. So apply that just over one skincare product and you'll be good to go or even just alone.

 

    And then also in terms of color- try to do one shot of bold color, so you don't have competing sort of battle of bands on your face. You don't want to have the bold eyes and the bold lips in the summer. So go for a lip stain or a tinted lip balm or glossy lips or you can try and swap your same old, same old brown or black eyeliner with something like an indigo or a teal or something that's even a little bit more vibrant like a purple. And just rim your eyes, and it'll sort of give people a flash of color, but without being too theatrical or clown-like."

 

Candace Rose: Do you have any additional tips or information you'd like to share?

Polly Blitzer: "Yes, nails are also a very easy way to participate in a color trend without making too big of an investment. So for $7 (for example) you can try a neon yellow, and then you can just up that. It'll basically be the perfect accessory to update last season's little white dress or that little black dress you have or anything in your closet. And if you were to let's say buy a dress in that color you could spend a few hundred dollars. So instead of doing that, $7 for a nail polish is a very small commitment to participate in a trend. And if you don't like how it looks get a cotton ball with some nail polish remover and go back to your old favorite color."

Candace Rose: Where can we go for more information?

Polly Blitzer: For more information you can go to LifeMinute.tv or to BeautyBlitz.com."

Beauty Interview: Cosmetologist Jen Adkins of About.com on Preventing Wrinkles, Fighting Acne & Treating Sensitive Skin

 Earlier this morning I had the pleasure of speaking with cosmetologist and About.com‘s skin expert, Jen Adkins on everything from how to prevent wrinkles when you’re in your mid twenties to early thirties, how to treat acne on your face and body, and how people with sensitive skin can prevent irritation!

 

  Jen Adkins Skin About.com Interview Headshhot
Cosmetologist and skin care expert, Jen Adkins of About.com

 

Candace Rose: What can women in their mid twenties to early thirties do to prevent skin damage later on in life?

Jen Adkins: “When you are in probably your mid to late twenties it’s when you start noticing a little bit- some, not everybody, it’s just variable upon person to person- but some people people start noticing fine lines creeping in. The biggest piece of advice that I can give is to use sunscreen because the sun is the cause of 90% of the signs of aging in your skin. And luckily for us sunscreen has really so many options, and a lot of people think that sunscreen is a drag, a problem and an annoyance but in all reality it’s not, and it doesn’t have to be anymore. There are so many options that make it easy for everybody to find one that works for them. So the most important thing is to use sunscreen every single day. Also wear sunglasses all the time because the squinting that you’re doing from the sun is causing a repetitive motion on the corner of your eyes and that will lead to fine lines quicker than if you were to protect your eyes from sun. So that’s the most important thing is wearing sunscreen, and wearing sunglasses. And then of course everyday you need to cleanse moisturize and use a sunscreen.

For sunscreen I recommend to every person because I love it so much, Clarins UV Plus Day Screen. It’s a mineral sunscreen. It goes on almost like you’re putting nothing on, but it has a pretty high SPF level and it’s perfect for the face.

Clarins UV Plus Day Screen

Clarins UV Plus HP Multi-Protection Day Screen SPF 40 NordstromClarins ‘UV Plus HP’ Mult-Protection Day Screen SPF 40: Nordstrom

    For cleanser, a lot of times people in their twenties still might be dealing a little bit with oily skin, but it’s kind of the oil isn’t as bad, so you might want to still use a foaming cleanser. I’m in my mid thirties, but I still have combination skin, and I really, really love the bareMinerals Deep Cleansing Foam. It bubbles up really well, it leaves your skin really clean, but not tight and dry. If you’re using a cleanser that leaves your skin feeling tight and dry, it’s too drying for your skin; you need to find something else. I’ve had really good luck this year luck with this one.

bareminerals bare essentials deep cleansing foam nordstromBare Escentuals® bareMinerals® Deep Cleansing Foam: Nordstrom

    And then a moisturizer, Kimberly Sayer’s Ultra Light moisturizer has SPF 35 in it, and it smells like lemons, and it is amazing. It’s my favorite moisturizer, so that would be a good one if you are kind of in the combination skin type as well.

  Kimberly Sayer of London Ultra LIght Moisturizer Sunscreen SPF AmazonKimberly Sayer of London: Ultra Light Facial Moisturizer- SPF 30: Amazon.com

Candace Rose: My tinted moisturizer has sunscreen in it. Is that enough or do I need to apply additional sunscreen?

Jen Adkins: “It is enough for your initial first dose, depending on what the SPF level is. It is a great first dose. The problem with sunscreen, I believe that people are just not wearing enough, and not reapplying. When you put on your moisturizer in the morning – or your makeup – some foundations have SPF in it as well, it’s not going to last you more than two hours because sunscreen really needs to be applied every hour and a half to two hours. So it’s a good dose for you to start your day, but it’s not going to last you all day long.”

Candace Rose: How about eye cream?

Jen Adkins: “Eye cream is optional. It’s not (in my opinion) it’s not mandatory. It depends on what you’re looking for. If you have puffy eyes you can use one of those rollerball serums. They’re wonderful because they massage the puffiness out of there. Usually the puffiness will go away by midday regardless. If you have dark circles under your eyes, a really good ingredient to look for is vitamin K, which kind of helps flush out the dark circles- but a concealer is really your best friend with dark circles. I think personally, I don’t believe that everybody has to have an eye cream. I think that if you’re using a good moisturizer, in your twenties you really don’t need to invest in an eye cream, unless you’re having problem areas.”

Candace Rose: One of the reasons I wanted to talk to you about sensitive skin is because tons of people are affected by it, and there really isn’t much information about it online. It’s hard because those who suffer with it can’t use the same products as everyone else.

Jen Adkins: “I think when it comes to sensitive skin- and people might not be aware of it all- but there’s no FDA regulations on the labels that say may be hypoallergenic, or dermatologist tested, or for sensitive skin, that is just something that any products can put on their label- it’s all just the product manufacturers. If they want to put it on there, they can put it on there. The FDA is not regulating that, so I think what everybody needs to do is just not even pay attention to that and look for products. First off something very easy that you can do: perfume-free, fragrance-free, color-free. Try to find a product line without them. But really you just need to be your own detective and when you are looking at products that you’ve tried that are irritating your skin, you need to take note of the ingredient list in there. You can go online, there’s a website called Beautypedia, and look up these ingredients and see what they actually are, and start taking note of what irritates your skin, and what doesn’t irritate your skin.

  Beautypedia LogoBeautypedia Reviews Image courtesy of Beautypedia.com

    The ones that say hypoallergenic- people aren’t allergic to the same things. There are so many different ingredients that cause sensitivities to so many different people. Unfortunately for those that have sensitive skin, they really need to do some investigating on what’s causing their sensitivities.”

Candace Rose: What can people with sensitive skin do to prevent fine lines and wrinkles? Are retinols too harsh or can they use them?

Jen Adkins: “They can be. They can be too harsh, and they can use them. The retinols that are over the counter are not nearly as strong as the retinoids that you would get from the dermatologist. There are two ingredients to look for- not necessarily for sensitive skin- but beginning anti-aging, when you’re starting to notice that you want to put a little effort into that- one is the retinols. You can find those right at the drugstore, like Neutrogena Healthy Skin has it; and ROC, that also gets really good reviews. That penetrates with the skins layers deep down. So it kind of helps build that elastin and collagen.

Neutrogena Healthy Skin RetinolsNeutrogena Healthy Skin Anti-Wrinkle Night Cream: Amazon.com

The other one is peptides, because I had a great interview with a dermatologist in New York City who really kind of explained what peptides do. When you use a product with peptides, your body is kind of fooled into thinking that those peptides are your skins broken collagen in pieces, so then the body makes more because the body is healing itself. Again with the sensitive skin, you really need to look for samples, if you can get samples. Everybody is just so different in what their sensitivities are, but in the world of anti-aging in the initial steps, those are two ingredients that you really want to look for.”

Candace Rose: What’s typically the cause of adult acne? Are hormones and/or food the culprits?

Jen Adkins: “Well, hormones can be, food most likely not. Actually in the hair follicle there are little glands called sebaceous glands, and I know this really sounds like I’m digging in deep, but it’s actually very interesting. Sebaceous glands produce sebum, and that’s the natural oils that moisturize your skin and your hair. Everybody has them, it’s just your skin’s natural moisturizer. But those with acne typically have sebaceous glands that are producing more oil than what’s necessary. So when your skin cells shed those skin cells that they are always shedding, and mix with the extra sebum that’s when acne can form.”

Candace Rose: How can we prevent acne?

Jen Adkins: “To prevent it, there are daily things that you can do. Some good things for guys especially is to take the hat off, because when you have a hat sitting on your forehead all the time, it’s kind of blocking those oils and that’s going to be a bigger cause of acne for men, especially.

    Women should wash their makeup brushes a lot more than what we do right now. This is one of those jobs that gets pushed aside. But wash your makeup brushes because you’re putting your skin’s oils right on your makeup brushes every time you use them. And sponges aren’t meant to be used forever, so get rid of those.

    Also, make sure you change out of your clothes after you exercise right away. And just have healthy skin habits. A lot of times when you’re going up into your thirties, your skin isn’t really as oily, so an acne line might not be the best for your skin. It might be too drying, so using just a spot treatment instead of a whole acne line would be something that I would recommend.”

Candace Rose: Do you have any tips on finding a good cleanser for your makeup brushes?

Jen Adkins: “You don’t need to buy a special one. I actually just use a body wash on mine, and have never had a problem with them at all. You might find manufacturers thing with that is it’s not what you should be using, and if you want to go and buy a brush cleaner that’s fine. Sometimes I just use a little bit of my shampoo, and it cleans them just fine. It works just fine for me. So like I said, I am a budget girl and if I can use multitask products, I’m not going to spend money on something else.”

Candace Rose: Do you have any tips when it comes to preventing and treating body acne?

Jen Adkins: “It’s harder obviously if you have a spot treatment when it comes to your back, but they make sprays- salicylic acid body acne sprays. I know Rodan & Fields has one (I actually have it myself) that when you’re done with your shower, you spray it on and it just treats your body acne. But again, really most important is to change out of your play clothes when you’re exercising, because that’s very important; shower when you are done exercising. And use a cleanser that is not super hydrating, some of the body washes are really hydrating, and it could be helping increase the acne on your skin. So look for a body wash that is meant for acne prone skin, and then the salicylic acid spray is recommended.”

Neutrogena Salicylic Acid Body Clear Body SprayNeutrogena Body Clear Body Spray: Amazon.com

Candace Rose: So you shouldn’t use body moisturizers or anything like that?

Jen Adkins: “You should still use a body moisturizer. If body acne is a huge problem, then you should look for one maybe that is meant for your face and use it on the areas where you’re breaking out. But you definitely do what to continue to use a body moisturizer so your skin doesn’t get dry. Exfoliate your body, that’s another thing that will help because it helps get rid of the dead skin cells, so that will help your skin turn the skin cells over to get rid of the acne faster.”

Candace Rose: Do you have any additional information you’d like to share?

Jen Adkins: “For acne, one thing that I didn’t say is the two most popular medicines that are in acne products are benzyl peroxide and salicylic acid. And in case people weren’t aware of this- if you have blackheads, and blackheads are a problem of yours- the salicylic acid is a good choice for you. Neutrogena, and lots and lots of product lines have salicylic acid.

    But then if you have the acne that’s more like the whiteheads kind of- benzyl peroxide is a good option for you because that actually kills the bacteria that is forming the acne, that kills that on your skin. So that will help heal your skin faster; whereas the salicylic acid helps exfoliate, and can really get down in the skin cells deeper than benzyl peroxide can.”

Candace Rose: What if you have acne that doesn’t have a head on it. What should you put on top of that?

Jen Adkins: “That I would go more with the salicylic acid product. Sometimes really with cystic acne, many times over the counter products aren’t really going to be enough, and that’s when I would recommend actually visiting a dermatologist because they really have their means that are more effective. Even antibiotics they can give. My friend gets the cystic- the big cystic acne and when she goes in they give her a little injection, and it takes it down so fast. Sometimes if you get those big cysts you just want to go to the dermatologist and get a treatment plan.”

Be sure to follow Jen on Facebook, Twitter, and check out her brilliant skin care articles at SkinCare.About.com

Interview: Beauty Breakthroughs with Rachel Hayes, Editor-in-Chief at Daily Makeover

Rachel Hayes, Editor-in-Chief at Daily Makeover joined me recently to share information on new innovative beauty breakthroughs that diminish fine lines and wrinkles, and offer tips on how you can look and feel your best!

 

Rachel Hayes Daily MakeoverRachel Hayes, Editor-in-Chief at Daily Makeover with Beauty Breakthrough Innovations!

 

 

 

 Candace Rose: What are some of the biggest beauty trends you think every woman must try?

Rachel Hayes: "Well, you know, there is a new breakthrough out that is truly amazing. And it's great for women who have wrinkles and fine lines around the eye area, it's called the PaloVia laser. It is the first and only FDA cleared laser that's been clinically proven to reduce fine lines and wrinkles around the eyes. In fact most women see noticeable, visible improvements within the first 30 days of using it. It's the same technology you get at the dermatologist office, but it's just been adapted to use at home. And even Allure magazine gave it their 'Best of Beauty' award in their breakthrough category which is a big deal. So the laser's just under $500 on PaloVia.com, but it's a huge savings compared to all the money that you would spend going into the dermatologist's office to get the same results."

 

PaloVia Laser Fine Lines WrinklesThe PaloVia laser treats fine lines and wrinkles

 

Candace Rose. Absolutely. How about when it comes to makeup?

Rachel Hayes: "Well, when it comes to makeup, and you want to try on new shades and new colors you can go to DailyMakeover.com. We have a breakthrough virtual makeover technology where you can upload your picture, you can try on different hairstyles. We just had the Oscars and you can see what you'd look like with Michelle Williams hair; Angelina Jolie's hair or even Rooney Mara's blunt bangs which are really big for spring. And you can also try on makeup- you can try on different eyeshadows and lipstick shades, and this is really a great way to find out what works best for you."

 

Michelle Williams DailyMakeover.comTry on Michelle Williams pixie cut at DailyMakeover.com

 

Angelina Jolie Daily MakeoverTry on Angelina Jolie's long, glamorous wavy hair at Daily Makeover

 

Rooney Mara Blunt BangsTry on Rooney Mara's blunt bangs at DailyMakeover.com

Candace Rose: And do you have any additional information?

Rachel Hayes: Yes! There's another great skincare system that's truly breakthrough and this is called Continuous Results by Elayda. Now this system is so revolutionary in the way that it delivers active ingredients in your skin. The kit has three products- it has the hydrating cleanser, transforming complex and also has a nourishing hydrator. But the star product really is the transforming complex because it contains this HyTrate foam delivery which used to just be available by prescription, but now you can get it at home. And it infuses your skin with high doses of pure retinol in a very gentle way. And the other thing that's great about this kit is you can increase the amount of retinol that you're using every 60 days, and that's what really gives you those improved results month after a month, after a month. You'll see your skin will be firmer, you'll be more radiant, and it also reduces fine lines and wrinkles. The kit is just $79 for a 60 day supply, and you can get it on ContinuousResults.com."

 

Elayda Skincare ProductsElayda skincare products

 

Candace Rose: Well, thank you so much for your great tips. Where can we go for more information?

Rachel Hayes: "Great! You can go to DailyMakeover.com for information on all these products and to try out the makeover studio."

Celebrity Interview: Celebrity Makeup Artist, Hollywood Eyebrow King, Damone Roberts & TheLookBag Creator Alan Mruvka

E! Entertainment founder Alan Mruvka who recently founded the monthly beauty subscription website TheLookBag.com joined me along with celebrity makeup artist Damone Roberts aka the "Hollywood eyebrow king" to discuss Damone's new role as the face of TheLookBag, perks of being a member and how we can all look great and feel great too!

 

Alan Mruvka TheLookBag E! FounderAlan Mruvka, Creator of TheLookBag.com. Image courtesy of: IMDb

Damone Roberts Dear Damone Oprah.comCelebrity makeup artist & Hollywood Eyebrow King, Damone Roberts. Image courtesy of: Oprah.com

 

Candace Rose: Alan, as the founder and creator of TheLookBag, can you tell us a little bit about the site?

Alan Mruvka: "TheLookBag is a monthly beauty sample club where for ten dollars a month women could enjoy getting five luxury deluxe beauty samples delivered to them. And for the most part they are tailored to specific needs or likes that individual has."

 

Candace Rose: Damone, as one of the top celebrity makeup artists, and of course as "the eyebrow king", you're also the new face of TheLookBag. Can you tell us a little bit about the website?

Damone Roberts: "TheLookBag is a new website that is a membership only; ten dollars a month only, which I think is amazing. And what we're doing is we're having you fill out a profile when you join up and you get a deluxe box of five deluxe beauty samples delivered to you monthly. Now the samples are delivered to you based on who you are. For example your age, your skin type, your hair type, your ethnicity- everything. And these are the best we found worldwide that work for you in general. But the best thing about it is they are deluxe reusable samples. You know, you can use them for up to four weeks to see if you really like it versus a little piece of paper you tear off and use once, and you can't really tell if it works or not. I think that's a huge, huge, huge thing because I feel that we all have those dreaded makeup drawers, those dreaded hair drawers and that we've all probably only used them once or twice and we never really use them again. This is a great way that you can actually use something. It's brand new, it's from one of the top brands out there and if you do like it you can go to the website and order it for a discounted price for what you would pay if you would purchase it anywhere else. It's a win-win situation."

 

Candace Rose: Alan, what inspired the website?

Alan Mruvka: "Well, my background is in television. I was the founder of E! Entertainment television and I ran that for ten years. But the original concept of the website when I was starting E! I used to say that television was like a newspaper where you'd have headlines, and headline news, and sports, ESPN and weather on The Weather Channel, but there was no entertainment section. Today I say that television is like a magazine stand where you have home and garden, National Geographic, Playboy, Golf- it's all about narrowcasting and then I say well, you don't have to be a genius to go to a magazine stand and see which magazines are thin and which magazines are thick. So, if you look at men's magazines like Sports Illustrated or ESPN or Maxim or even Playboy they're like pamphlets. If you look at InStyle or Cosmopolitain they're like phone books, that's where the money is chasing, that's where the interest is today, so in looking back we can sort of reverse programming and being reactive to what's happening out there. That's why I consciously decided to make the transition from straight television to beauty, and with my belief in the internet sort of being the next phase of how we're going to be watching television, that's why I decided to launch my beauty idea on the internet. And the idea is everything from TheLookBag which proactively goes out in samples, products to more programming videos and content. In today's world where the newest things introduced at CES are what they call connected or network televisions, you are able to plug your internet right into your living room TV, go home plop down on the couch with your remote and you're watching the internet. So in a few years from now when it becomes commonplace and you want to watch Showtime, you'll watch Showtime.com and order up exactly what you want to watch. So, that's really how the idea sort of came about from the beginning. As for as TheLookBag goes we wanted to get into the business of sort of proactively going out there and offering samples. But it's very overwhelming when someone goes into a beauty store and there's literally a thousand different products around you. Unlike the fashion business where you see a red sweater- it's a red sweater and you can touch it and see it; beauty you have to open and smell it and see how greasy it is or how it is on your skin. So it's a little different animal where you really have to sort of try it to see if you like it, and you can't return it. So there isn't a real efficient way for beauty manufacturers to get out there to their customers. They have to rely on advertising which is not an efficient way to reach a buyer because like I said, you can't smell it or feel it or see how it works on your skin or just hope that a friend has the product and you try it. So this gives people an opportunity. I look at it really as a win-win situation. It's a win-win because a manufacturer gets to go out there and proactively get people to try the product and the consumers out there, it's a win for them because for less than the price of a movie ticket, every month they get to try between 60 and 80 products a year. When do you really ever get that opportunity? If you get 5 or 6 products a month times 12 months, you're getting 60/70 products and then of course if you enjoy the products and you like it, you can go buy the product. But it really gives you an opportunity to try a product and that's whats not out there right now."

 

TheLookBag How TheLookBag works. Image courtesy of: TheLookBag.com

 

Candace Rose: What type of beauty products will we find every month?

Damone Roberts: "We're going to go for everything. We're doing the top hair. We're talking for example the first shipment went out in January and we had Kim Vo. Kim Vo's an amazing hairdresser. We're talking to Chris McMillan, we're talking to Laura Mercier, we've gotten many, many people on board. It's going to be huge. I'm really excited to be a part of it."

Candace Rose: Are your products going to be included as well?

Damone Roberts: "Absolutely!" 

Candace Rose: Your eyebrow gels?

Damone Roberts: "Eyebrow gels, eyebrow pencils; I've got brushes. Everything you can imagine!" 

Candace Rose: Oh, sign me up!

 

Damone Roberts Eyebrow KingThe eyebrow king, Damone Roberts with his much coveted eyebrow products! Image courtesy of: TheLookStore.com

Alan Mruvka: "One skincare that's very good, Obliphica is very good. We even have other things like Beautyblender where it's sort of like a big sponge. That's what a lot of celebrities use to put their makeup on. So we sort of really handpick every brand and we try to mix established brands with new emerging bands. Really the fun of everything is going out  there, going to the shows, finding those really cool, good quality emerging brands and then giving that emerging brand an opportunity to connect with the celebrity and really get out there in a big way if we believe in something."

 

Candace Rose: I just love the fact that you tailor to peoples skin needs. I know that there are other beauty subscription shopping sites on the internet that don't, so I think it's great that you base it on whether someone has acne, wrinkles, sensitive skin, etc. 

Damone Roberts: "Thank you, and I think that's important. I agree with you because again, you walk into any beauty department anywhere and it's kind of overwhelming. You know, there's a lot of stuff to choose from these days, a lot of stuff and you don't even know where to start. And I think this is a great way you can trust someone that's in the field that works with these models, and these agents, and these hairdressers, and skincare specialists and just find out what's going on and works. What isn't going on and see what works and you can actually try it before you waste your money because you're actually going to see if it works for you or not."

Alan Mruvka: "It gives people an incentive to try the product and if they like it they have sort of an inside price to buy it, and the other thing is that since I don't come from the beauty world, that's why I partnered up on TheLookBag with Damone Roberts who I feel is among the best in the world at what he does. So we went out there and we looked around to see who would be a great fit and a lot of people claim to be celebrity makeup artists and celebrity this and that, but Damone is the real deal, so he was a great choice. So together with Damone, I believe that TheLookBag is really the gold standard in beauty sample programs."

 

TheLookBag sampleSample the best in beauty for $10 a month. Image courtesy of: TheLookBag.com

 

Candace Rose: Alan, you can pay a year in advance for TheLookBag, correct?

Alan Mruvka: "Correct. If you pay for a year it's only $110, so you get a break but it's really cheap. Literally we like to say it's cheaper than a movie ticket, and we've only had rave reviews at this point. We try to have a real full good box of products that people get."

 

Candace Rose: And you also have celebrity boutiques on the website. 

Alan Mruvka: "Yes, because of my background in really working with celebrities for 25 years I figured why not reach out? Because celebrities constantly get emails 'how do you do your hair'? 'How do you do your eyes?' 'What are you wearing?' And they really sort of don't respond to all of them because they're all individual questions and it's a lot of work for them. So I set up a way for celebrities to get out there to their fanbase and constantly tell them what they're using and trying. For example we have one of our celebrities on our site- Sofia Milos who was on 'CSI Miami'. She has beautiful long curly hair and she's known for her long curly hair, and she's also Italian and a big star in Italy. Women with long, curly hair will say 'well what do you use, your hair's beautiful. So instead of emailing back a thousand different emails this is the way she'll say well go on my boutique or if she tweets go to my boutique on TheLookBag store and people can see what she actually uses."

 

TheLookBag Celebrity PicksTheLookBag Celebrity Picks. Image courtesy of: TheLookBag.com

 

Candace Rose: Damone, I noticed on your facebook page that you were recently at the Golden Globes with TheLookBag. 

Damone Roberts: "Yeah, we did the Golden Globes with TheLookBag. It was great. I've been fortunate, I've workd with everyone pretty much in this industry, and it's great when you have something that you really believe in to give to your friends to try it out. To hear them say this is really cool, we like this and what not. We did something for InStyle magazine and the Golden Globes at Four Seasons and a lot of my friends and clients came by and they loved it."

 

Golden Gloves InStyle TheLookBagLeah Renee Cudmore, Haley Duff, Damone Roberts and Jenna Dewan at The Golden Globes with TheLookBag. Image courtesy of: TheLookStore.com

Candace Rose: Damone, what would you say is the secret to looking and feeling great?

Damone Roberts: "The secret to looking great, I think is when you look good, you do feel good. I think that it's really important to take time to take care of yourself. For example don't go to bed with your makeup on, do get your eyebrows shaped professionally because it is the most important and underestimated feature on the face; manicures and pedicures- little simple things. Women are mothers and wives and girlfriends and running businesses, and there's a lot of stuff going on and I truly, truly think they are amazing creatures. They really are and I think that the only problem is that they don't take care of themselves as much as they should; they take care of everyone else and I think it's important. When you're on an airplane, they say as soon as the plane starts going down, that oxygen mask falls down you've got to put it on yourself first, so you can be there to take care of other people including your children or your husband or your boyfriend, girlfriend, whatever. And I think that's a good analogy because women are doing and serving everyone else but they're not taking the time to give themselves a manicure and pedicure or treat themselves. And this is a great way to do it because the package is delivered directly to your door."  

 

Candace Rose: Do you have any additional tips or information you'd like to share? 

Alan Mruvka: "Only that part of the beauty of getting involved with TheLookBag site is that we are going to have a lot of videos, tips, a lot of celebrity tips. So it's really sort of the whole concept of really bringing Hollywood beauty to you at home, that's really what we're trying to do. One of our tag lines is 'be paparazzi ready'." 

Damone Roberts: "I think I would just say you can find me on twitter at DamoneRoberts or at TheLookBag as well. The website is LookBag.com and it's going to be updated constantly with new products and I want them to be honest with us and tell us what's working for them and what isn't because our goal is to definitely make life easier for the woman on the go and again, to put their best face forward."