Are you looking to start a new business in 2016 but aren’t sure where to start? If so, you’re in luck! This week renowned internet pioneer and entrepreneur, Cristina Dolan joined me for an interview to share tips on you can start a successful business this year.
Candace Rose: Where is the best place to start when it comes to professional growth in 2016?
Cristina Dolan: “The best place to start is clear your work plate because only about eight percent of people follow through on their new year’s resolution and the rest claim to actually have too much on their plate. As a matter of fact, too many of us actually have too many hats going on in our professional lives and so as a result of that we don’t get to the tasks we need to do. Actually 90% of small businesses in the United States are run by sole entrepreneurs, so they don’t actually get around to their marketing collateral, updating the website, and all of the important things to grow their business. Here’s the secret, you can actually use technology to solve that problem. One resource that I’ve used in the past is a website called Fiverr. It actually allows me to quickly, efficiently and cost effectively get things done to give me more time to tackle the bigger and more difficult tasks.
As an engineer and an entrepreneur who has been in tech my entire career, I’m often asked by professionals and moms where to get these services for small businesses so they can get their creative services done quickly and affordably, and I always end up mentioning Fiverr. In fact, the first time I used Fiverr I had volunteered to create a logo for my children’s school book fair. I was actually going to spend my Saturday morning working on it and instead is I went to Fiverr, I searched on logo and style and found something that worked. I was able to engage somebody, give him a couple of tips and terms of what I was looking for and then I went to the gym. When I came back, this person had delivered incredible work that I would have never been able to do on my own. I’ve used it for my TED Talk and a number of other business projects that I’ve worked on. Business owners and professionals can look to these kinds of marketplaces to handle everything from a logo design to building a new website.”
Candace Rose: The new year often brings a chance to reinvent ourselves. How can we use our talents and passions to do just that?
Cristina Dolan: “Start by growing the value of your greatest asset, and that is you. If you’re looking to start offering your talents and services and launching that business it can be a little scary because you have to think about how am I going to get customers, how am I going to manage my customers, how do I contract them, how do I get paid? You can use technology to solve that problem. That great marketplace that Fiverr offers to actually get things done is actually the same marketplace where you can set yourself up in five minutes and you’re ready to go. There’s over 150 categories that you can choose from, so you can be a proof reader or a content creator, you can even try your hand at voiceover work all in the same place.”
Candace Rose: Do you have any additional tips or information you’d like to share with us?
Cristina Dolan: “Get creative about your problem solving. If you can solve an employer’s problem, you’ve got a job; solve a customer’s problem, and you’ve got a business; solve your own problems and you’re happier. I run an organization Dream it. Code it. Win it. that actually rewards students for solving interesting problems with technology, and the reason we focus on problem solving is because it’s a great skill, it creates opportunities. The hardest part is identifying a problem. This time of the year many of us are actually looking at our lives and thinking what are the problems we want to solve? It may be looking for a new role, want to launch a new business, want to get the family photo album done. Whatever that might be, instead of waiting until you get the time to get some of these creative services done yourself, you can look at a marketplace like Fiverr and you can get that resume done, your LinkedIn profile, set up the website, get that new logo, take care of all of these things and start moving forward on your new year’s resolutions.”
Candace Rose: Thank you Cristina! Where can we go for more information?
Cristina Dolan: “I would go to Fiverr.com and follow through on your new year’s resolutions.”