With tomorrow being Earth Day, Green Paxx founder, Cindy Slansky joined me for an interview to discuss what inspired her to start the eco-friendly company Green Paxx! She also dished her favorite tips on how we can go green for Earth Day (and every day), and her experience on ABC’s hit show “Shark Tank!”
Candace Rose: For those who don’t know, what is GreenPaxx?
Cindy Slansky: “GreenPaxx is a brand new company dedicated to making Eco-friendly products that help you eat healthy, live healthy and create less waste.”
Candace Rose: What inspired you to launch GreenPaxx?
Cindy Slansky: “I’ve been supporting various environmental organizations since I was a teenager. My family started drinking green smoothies to get more super foods in our diet and we were throwing away so many disposable plastic straws. Once I found out the hard stats on the number of straws tossed into landfills or worse the ocean, and the fact that they are largely not recyclable, I decided to create my own family friendly reusable straw and the line grew from there. It was also very natural for me to create products based on my lifestyle which is very busy but always includes fitness and healthy eating.”
Candace Rose: Every entrepreneur dreams of being featured on Shark Tank, can you tell us about your experience on the show?
Cindy Slansky: “It was truly such an amazing experience. Just being able to get feedback from the successful entrepreneurs like Lori Greiner, Mark Cuban and Daymond John was the opportunity of a lifetime. It’s something people only dream about watching the show. My silly sense of humor didn’t make it onscreen because I was extremely nervous so there are always should’ve/would’ve things I wish I’d shared with them. Mark Cuban was a little hard on me but in the end gave me great advice. But overall no matter what your business is, you have to try new things or you’ll never know if you could have made it.”
Candace Rose: Why is living organic so important to you, and why should people incorporate it into their own lives?
Cindy Slansky: “My children paternal grandmother died at the age of 31 of skin cancer so that has definitely given me something to think about when raising my family. I didn’t care so much when it was just me but once I had four kids, living organic took on a whole new meaning. As a registered nurse, I’ve cared for so many patients who would have probably done things differently earlier on in life, maybe avoiding illness altogether. Especially when it comes to kids, they don’t really have a say in what they eat or what they’re exposed to so I feel it’s the least we can do to try to live organically for them. It’s like paying for health insurance except you are paying your (local) organic grocer. ;-)”
Candace Rose: With Earth Day just a day away, what can we do to improve the environment?
Cindy Slansky: “One very easy thing we can all do is refuse to buy disposable plastic straws. It’s such an easy thing to replace without losing the fun of drinking from a straw. And maybe every once in a while bring your reusable straws to the store or restaurant. If everyone did this just once in a while it would have a huge impact.”
Candace Rose: Do you have any additional tips or information you’d like to share?
Cindy Slansky: ” I really believe that small steps in the right direction should be applauded. I’m not the Eco or health nazi. I applaud people who get back on whatever health wagon they’re on, even if they’re not always on it. I think it’s better to applaud people for their strides than judge them for their misses, myself included. So a green drink (with a reusable straw of course) once in a while is better than no green drink at all!”
Candace Rose: Where can we go for more information?