Are you looking to sell your home or buy a new one in 2013? Real estate expert, Brendon DeSimone joined me for an interview yesterday to dish on the latest trends in the housing market, and share tips for those looking to sell their existing home or buy a new one!
Candace Rose: How has the housing market changed in 2013 and what are some of the latest trends?
Brendon DeSimone: “Gosh, the market is totally different now. Buyers are back out, they’re feeling more confident about, the interest rates are really low and prices have come down so much in so many parts of the country. They’re diving back in but they’re a little bit more cautious. They’re different kinds of buyers than what we saw three or four years ago. A lot of them are also very much high tech buyers. They’re coming to the age of apps and smartphones and tablets so you kind of have to be on the lookout for them, and really sell your home according to what these guys are looking for.”
Candace Rose: What are some of the key things buyers notice in a prospective home?
Brendon DeSimone: “For starters your listing photos really matter. Listing photos are now buyers first impression of your home. There’s not enough time to do the drive by for the open house, so you have to have a high resolution photo shoot done of your home. You need to spend a lot of time and energy into that photo shoot and it should be as great condition for the photo shoot as it would be for the open house because if the buyers don’t like your listing photos or they feel it doesn’t photo well, you may not even get them into your open house. That’s what we’re seeing nowadays and buyers will quickly move onto the next home for sale if they don’t see good listing photos of your home.”
Candace Rose: Are there any cost effective ways to enhance your home?
Brendon DeSimone: “There’s a ton of things you can do. Listen, kitchen and bathrooms still sell homes. Decluttering your house, a coat of paint here and there, depersonalizing your house, painting the kitchen cabinets, putting on some stainless steel or brass pulls, putting in some new granite countertops or Caesarstone Countertops or stainless steel appliances really go a long way with these buyers especially in the kitchens and bathrooms.
But for the most part cost effective ways, you can spend a little bit of money just decluttering your house. Buyers don’t want to feel like they’re walking into your house, your place. They want to feel like they’re walking into a home they can imagine themselves. They want to get emotionally attached to it. It’s really important to do as much as you can to depersonalize and neutralize your house, and these buyers can really fall in love with your house and imagine themselves in that home.”
Candace Rose: How can home automation systems benefit buyers and sellers?
Brendon DeSimone: “Home automation systems are really the next best trend with home buyers. We’re seeing it more and more. I’m a spokesperson for ADT and they recently did a survey called the ‘Safety Data Index’ and they found that 68% of the consumers polled agreed that a home automation system would help increase the value of their home. And this is a thing like ADT’s system where you can remotely lock or unlock your door from your smartphone. You can watch your kids or monitor your pet through the cameras onto your iPad. You can even turn on the AC or heat when you’re coming home from work. It’s really compelling for a buyer buying a house nowadays seeing the agent pulling out the iPad and showing all these cool features, it brings a buyer in the door. I think in two or three years down the road it’s going to be commonplace to have a home automation system installed, and the sellers who don’t have one are going to miss out and lose the buyers from the sellers who do have a home automation system.”
Candace Rose: Do you have any additional tips or information you’d like to share with us?
Brendon DeSimone: “I think it’s really important for sellers to really think like a buyer. Imagine themselves walking into your home for the first time, and look at pictures of your home before you listed. See what the buyer would see, and same thing with the buyer. Imagine yourself as a seller.
If you’re about to buy a home, imagine you had to sell that in six months, make sure it’s the best investment for you. It’s an investment first, it’s a home second.”
Candace Rose: Where can we go for more information?
Brendon DeSimone: “For more information and my tips go to the Zillow blog at Zillow.com. And for the ADT Pulse system you can go to ADT.com.”