Secret deodorant has teamed with X Factor judge and pop icon Demi Lovato to launch the second annual Mean Stinks anti-bullying movement, inspiring and encouraging young women to “Gang up for good”. Demi kicked off the campaign by surprising high school students during an anti-bullying assembly hosted by Secret’s Mean Stinks partner Rachel Simmons at the all-girls public school, The Young Women’s Leadership School in East Harlem, New York to raise awareness for 9th graders on the harmful affects of bullying.
According to Business Wire “girls can join Demi in the movement to help bring an end to mean behavior by taking the Mean Stinks pinky swear, by painting their pinky nails blue in a show of peace and solidarity to keep bullying out of their group of friends. Beginning in October, National Bullying Prevention Month, a downloadable Mean Stinks “Gang Up For Good” Kit will be available featuring lessons and a detailed assembly plan for girls, schools and parents. For more information on obtaining a kit, visit facebook.com/meanstinks.”
“I’ve teamed up with Secret Deodorant as their new Mean Stinks ambassador because it’s important to me to use my voice to help end bullying,” said Demi Lovato. “Urging young women to ‘Gang Up for Good’ is a really great way to inspire us all to change the way we think when it comes to being a bully, witnessing bullying or being the victim of a bully.