Grammy award winning singer-songwriter, NBC’s The Voice coach and philanthropist Christina Aguilera has once again joined Yum Brands (parent company to KFC, Taco Bell and Pizza Hut) annual World Hunger Relief, which is the world’s largest private sector relief effort. The singer will star in Public Service Announcements starting next month with the campaign raising awareness for various hunger relief programs including the United Nations World Food Programme, which is the largest humanitarian agency fighting hunger worldwide.
According to Business Wire”The new PSA airs in October and depicts a mother’s emotional struggle with not having the means to provide one of life’s most basic necessities for her hungry child, food. Aguilera urges viewers to give the millions of children who go to bed hungry a voice and “join the chorus at FromHungertoHope.com and use your voice for good.” Her soulful hit single, “The Voice Within,” plays softly throughout the :15, :30 and extended versions of the PSA. Aguilera will also appear in World Hunger Relief posters at KFC, Pizza Hut and Taco Bell restaurants with the quote “Together we can use our voices for good to save lives and move from hunger to hope,” advertising and online efforts, including the campaign’s website, FromHungertoHope.com.” Christina Aguilera stated “The concept of my new PSA for Yum! Brands’ World Hunger Relief effort really moves me, not just because I’m a mother, but because it speaks to anyone who has ever struggled to feed their children. It is a devastating issue but one that we can help solve and that’s why I’m so passionate about using my voice by raising awareness.”
Since 2007, World Hunger Relief has raised over $115 million for United Nations World Food Programme and is looking to raise an additional $50 million with this year’s PSA. If you’d like to do your part and help, please visit FromHungertoHope.com or you can donate at your local KFC, Taco Bell or Pizza Hut restaurant.