With the NFL season officially kicking off next week, and the NHL regular season just over a month away, Coke Zero has announced it’s added Chicago Bears Pro-Bowl linebacker Brian Urlacher, and Alternate Captain and Forward, Patrick Sharp to the Coca Cola family. The pair are joining Chicago Bulls MVP Derrick Rose who is sponsored by Coca Cola’s Powerade.
According to Business Wire “starting Sept. 1, new advertisements in Chicago featuring Urlacher will launch in-store and on the radio. Sharp will make his Coke Zero debut in stores across the Chicagoland area later this fall. Promotions featuring both athletes will offer opportunities to win unique sports merchandise. Online, fans will see interactive banner ads, Facebook and Twitter campaign components and more. Fans are encouraged to follow @CokeZero, @BUrlacher54, and @10PSharp for latest Coke Zero news and opportunities to engage with their favorite athletes.”
“Joining the Coke Zero team of athletes in Chicago is a great way to connect with my fans on and off the field,” said Urlacher. “Since I like drinking Coke Zero this partnership is fun for me. Coca-Cola is an amazing company, and I am very proud to be a member of the Coke family.”
“Coke Zero has always been more than just a brand to me – it exemplifies a frame of mind,” said Sharp. “When I hit the ice this fall, I’ll be bringing the ‘enjoy everything’ spirit to my game this season.”