What do Joel McHale, Kristen Bell, Elizabeth Banks and countless celebs have in common? They've joined Women's Health and the FEED Foundation's new platform to help curb hunger in the United States by encouraging Americans to participate in Run 10 Feed 10 10K on September 23, 2012. In addition to the race taking place at Pier 84 at Hudson River Park in New York City, Women's Health stated they "will be holding a 10 City Challenge, a series of 10K events in an additional 10 markets across the country, including Atlanta, Austin, Boston, Chicago, Cincinnati, Denver, Los Angeles, Miami, San Francisco, and Seattle."
"When Women's Health saw the growth in the philanthropic fitness trend, we knew we could make a difference and inspire action with a platform that would bring marketers and consumers together in an innovative way",said Laura Frerer-Schmidt, publisher of Women's Health. "RUN 10 FEED 10 is a platform that redefines magazine events in this industry and is rooted in action: The more people who run with us, the more meals will be provided to help fight domestic hunger. We're proud that Unilever signed on as our presenting sponsor to join our fight to help the 49 million Americans who go hungry every day."
Elizabeth Banks, Kristen Bell, Joel McHale, Kerry Washington, Allison Williams, and Leelee Sobieski in the Run 10 Feed 10 PSA video below.
Women's Health has provided additional ways for you to participate and help the cause:
"Consumers can also participate by plotting a course in their own cities on WalkJogRun.net and running their own 10K. WalkJogRun.net enables the program to operate virally and at a national scope, bringing it to every city in the country. The website and mobile app (available on iTunes) together enable everyone, everywhere, to map a 10K route and participate.
Each person who registers will get a limited-edition FEED bag designed with the RUN 10 FEED 10 logo.
Everyone is also encouraged to fund-raise for the cause by going to CrowdRise.com/WomensHealthRUN10FEED10. The FEED Foundation will work with local food banks and organizations to distribute the total meals raised via RUN 10 FEED 10."
The 2012 10 City Challenge locations and dates are as follows:
- Atlanta, October 13
- Austin, October 13
- Boston, September 29
- Chicago, September 23
- Cincinnati, October 6
- Denver, September 29
- Los Angeles, October 13
- Miami, September 29
- San Francisco, October 6
- Seattle, October 6