Interview: CelebrityMe Co-Founder & CCO Eric “Giz” Gewirtz Discusses the New Facebook Game!


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Have you dreamt of being a famous rockstar, movie star or just a celebrity in general, but lack the talent? If so, you're not alone! Thanks to  Eric "Giz" Gewirtz, Chris Miller and Greg Borrud of Seismic Games you can now play one on Facebook and even have your own hologram with their new game CelebrityMe! How much better does it get? Yesterday I was joined by CelebrityMe co-founder and CCO Eric "Giz" Gewirtz to discuss everything about the game from how to become a celebrity, to how to create your entourage, what's next for the game and much more!


Eric "Giz" GewirtzCelebrityMe Co-Founder and CCO, Eric "Giz" Gewirtz

Candace Rose: As the co-founder and CCO of CelebrityMe, can you tell us a little bit about it?

Eric "Giz" Gewirtz: "Sure. CelebrityMe is a Facebook free to play game where you get to create your own celebrity and live out the celebrity lifestyle any way you want with your friends on Facebook."


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Candace Rose: What inspired you and co-founders Greg Borrud and Chris Miller to create the game?

Eric "Giz" Gewirtz: "There's a lack of games that has this compelling fantasy. We wanted to live that rock star lifestyle and be a movie star and there's no outlet in Facebook games to be able to do that so we got really excited about the idea of making a game where players, especially in something as cool as Facebook where players can create their own celebrity and live the life of a movie star along with their friends. That was really the idea."


Candace Rose: Can you run us through what the object of the game is?

Eric "Giz" Gewirtz: "Yeah, so the game starts out you're kind of a nobody in Hollywood and you have to make your way in L.A. through starring in movies and TV shows and putting on music videos and rock concerts and music concerts. You have to work your way up to become famous. So you start out with zero fans and ultimately your goal is to become the most famous superstar in Hollywood."

Candace Rose: What are the first steps that someone needs to take when creating their celebrity?

Eric "Giz" Gewirtz: "When you start out, the first thing is getting as heavily focused on customization. We really wanted to give players the freedom to create their celebrity any way they want. So the steps are you've got to decide what your celebrity looks like. After you've picked out what your celebrity looks like, your next step is starring in these movies. And you start out on low level and you've got to get the right clothes for the movies and you've got to cast your friends in the other roles. So at first it's about getting these first gigs and getting the right outfits for those gigs and then starring in those gigs, and as you do that you earn more money which allows you to get better and better clothes and unlock new and newer gigs to play in."


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Candace Rose: So how do celebrities find their calling? Should they try out various careers or is it better to stick with just one?

Eric "Giz" Gewirtz: "It's definitely better if you try and go across the board with different genres. If you focus on one genre you will get there – if you have a specialty or preference, but it will take you a little longer than if you take the musician, movie star and TV star path and try to do all three at the same time."


Candace Rose: And you mentioned having a fan base. What's the secret to building a great entourage?

Eric "Giz" Gewirtz: "Definitely getting your friends to play the game helps. There's constant rewards for having good friends who are doing well in the game. So every time you cast a friend in the game, whether it's casting them as a guitarist in your rock band or casting them as the villain in the movie you're making, they get a reward for that. You also get a reward for casting them. So the more you play with your friends, the more active your friends are, the better and the faster you go up the ranks and the faster they do as well."


Candace Rose: Can you tell us about the mini-movies we can create with CelebrityMe?

Eric "Giz" Gewirtz: "Yeah, this is something we're really excited about. It's something that's turned out to be really fun and funny as well. At the end, after you've picked out your outfit, and after you pick out which of your friends you want to be in the movie, through a series of mini-games you get this fun little movie that's kind of either a trailer for the movie or an actual music video that you made. And you can put that on Facebook and share it, and it's starring you and your friends characters. And that can be spread and shared by your friends as well."


CelebrityMe MovieCreate a mini-movie with CelebrityMe that you can share with your friends.


Candace Rose: You recently launched holograms in CelebrityMe. Do you think that the public is more fascinated by holograms since Tupac magically appeared at Coachella?

Eric "Giz" Gewirtz: "Yeah, I think so. We've always envisioned this game as being something that can stay current and relevant, and so it was a no brainer for us to make a holographic rap concert when the Tupac hologram appeared at Coachella. And just moving forward we're going to continue to keep making content for whatever's popular and out there because that's kind of the idea. To stay on top as your celebrity you've got to stay with what's current and hot."


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Candace Rose: What can fans of CelebrityMe expect to see next?

Eric "Giz" Gewirtz: "One thing is we're going to continue to create content based on what is in popular media (that's one component). We're also going to be releasing a whole new city section. When you start out the game you're in Venice Beach and kind of working your way up. We're about to release Hollywood which is going to be a whole new area for you to explore with a bunch of activities and movies and music videos to star in; a bunch of new characters to interact with, and after that we're looking into adding relationships into the game so that you can actually have your celebrity date and hang out with other fictitious celebrities as wells as your friend celebrities."


Candace Rose: Do you have any additional tips or information you'd like to share?

Eric "Giz" Gewirtz: "I think one of the things that's really fun about the game is it's funny, it doesn't take itself too seriously and it's pretty lighthearted. It's one of the things that we wanted to make sure that while we're glorifying the celebrity lifestyle, we also didn't take it too seriously. I hope people enjoy the game and have a good time with it, that's really why we made it."


Candace Rose: Where can we go for more information and to play the game?

Eric "Giz" Gewirtz: "So you can just log onto Facebook and type in CelebrityMe (one word) and play the game for free and it will start up right there."


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