Jay-Z performs at the Roundhouse in Camden on September 17, 2009 in London, England. Image courtesy of Zimbio.
Shawn "Jay-Z" Carter is taking Rocawear where it's never gone before- a television commercial! The 30 second TV commercial starring Jay-Z will debut tonight during the NCAA Championship game on CBS in select top markets, with the national premiere of the 90 second commercial taking place tomorrow night during BET's hit show "106 & Park".
"The commercial titled, “Marcy to Barclays,” is a retrospective of Jay-Z’s ascent to cultural icon status and an account of Rocawear’s evolution into the global lifestyle brand it is today. The creative tells the story of Jay and Rocawear taking the world by storm, depicting a younger, Jay-Z selling CDs out of the trunk of his car in the Marcy projects and ending with Jay-Z performing to a sold out crowd in one of the world’s biggest arenas." – Iconix
Come September 28th, the legendary rapper will be commemorating the opening of the new Barclay Arena by performing in sold out concerts (at the arena). Barclay will also serve as homecourt to the NBA's Nets, which Jay-Z is partial owner of.