Rapper and New York Yankees fan Jay-Z whose lyrics "I made a Yankee hat more famous than a Yankee can" in his #1 hit "Empire State of Mind" is fulfilling what one can only imagine is a lifelong dream of any sports fan- his company has been named one of the sponsors for the 27 time World Series Champion New York Yankees for the 2012 season.
Rocawear announced today a sponsorship with 27 time World Series Champions, the New York Yankees. For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season.
Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc., commented, “Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”