Last week I was honored to post a few of my favorite pieces from the gorgeous West Hollywood fashion boutique, ARCADE and today I'm thrilled to share my recent interview with its glamorous founder and owner, Rochelle Gores Fredston who has been featured on The Style Network, Good Day LA, InStyle magazine, Vogue, Town & Country, 944 Magazine and Life & Style to just name a few. A trusted name in fashion, Fredston is a celeb and stylist favorite! Audrina Patridge, Kristin Cavallari, Brittny & Lisa Gastineau, Kelly Rutherford, Ke$ha, Tori Spelling are just a few of her devoted celebrity clientele. ARCADE Boutique famously served as the set for Jessica Simpson's guest starring role on HBO's Entourage last summer.
Upon graduating from college Fredston moved to New York to work for Scoop NYC and in September of 2008 opened ARCADE in West Hollywood. She stated when she moved to LA she noticed there was "a need for a women's boutique that was sophisticated and edgy. Everyone did boho but there was no east coast flair." Fredston was also inspired by her "travels around the world." She listed some of the biggest trends for spring 2011 as "lace, girly, flirty, vintage inspired, bell bottom pants, chambre and denim dresses." As for jewelry and accessories we'll be seeing "statement pieces, necklaces, bangles, rings, headbands and a neon trend (in jewelry.)" Rochelle collaborated with "world famous jeweler Neil Lane to create an exclusive line for ARCADE Boutique, 'Neil Lane for ARCADE' Boutique" which are a Hollywood must have. If there's one statement piece every girl should have it's a "great statement necklace." For the shop-a-holic in us who already owns a statement necklace, the one item every woman must have this spring is the "chambre dress." I was intrigued to learn that every woman no matter what body type can pull off the bell bottom trend this spring. They're perfect with a "fitted shirt and heels (for petites)" and can be worn with "flats" for our taller counterparts.
Rochelle's favorites for Spring available at ARCADE Boutique –
Neon – Orly Genger Necklace:
Lace – Barbara Bui Blouse:
Floral prints – Preen Dress:
Ikat Prints – Waverly Grey Tank:
Rochelle recently attended New York Fashion Week and had the opportunity to attend a few shows including "J. Mendel, Carolina Herrera (she designed Gores wedding dress), Anna Sui (there were cat heads on the runway) and Donna Karan (classic)." Shortly upon returning from NYFW she attended Elton John's Oscar party. A noted philanthropist, Fredston was happy to attend "for a good cause" and dished "that everyone was there."
If you're in the LA area be sure to visit ARCADE Boutique at 8473 Melrose Avenue, West Hollywood, California. ARCADE is available on the web at ARCADEBoutique.com and their blog ARCADEBoutique.wordpress.com. Be sure to follow Rochelle's fashion tips on: twitter.com/RochelleARCADE as well as ARCADE Boutique – twitter.com/ARCADEBoutique.