Celebrity Interview: Model Camila Alves New Line, Muxo by Camila Alves

I recently had the great pleasure of speaking with model and handbag designer, Camila Alves to discuss her new line, Muxo by Camila Alves which is scheduled to launch TODAY at 10 PM (ET) during QVC’s presentation of Mercedes-Benz Fashion Week – Live from New York.

84655589Camila Alves – Life


Candace Rose: How and when did you decide you wanted to be a fashion designer?

Camila Alves: Design was something that I was always loved from a very young age.  My mother, who I created the line with, has a background in design and I was always interested in that part of the industry when I was modeling.  I wanted to create something that wasn’t already in the market and was unique.  I wanted to give people something that was exactly what they needed.  Something fashionable but sensible- and I had a vision of what I wanted that to be.


CR: What does MUXO stand for?

CA: MUXO is Oxum backwards. Oxum is an African river goddess who stands for love, intimacy, beauty, wealth and diplomacy.

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CR: You and your mother created the Muxo line, can you tell us more about it and what it’s like working  with your mom?

CA: I started the company for my mother.  I wanted her to do something in her professional field and I also wanted to help out the family.  It was something we started together and still to this day it is just me and her.  Family is number one for me and I have a great time working with my mom.


CR: What (or who) has inspired you most as a designer?

CA: We used a lot of inspirations from the places we have spent a lot of time, like Brazil and New York City.  Both places are cultural melting pots—sophisticated yet laid back and unique.

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CR: What should we expect to see when your line launches on February 11th on QVC?

CA: Quality, durability, practicality and a product that is unique.  We also focus on having the handbags be very lightweight.  As always, we are using hand selected leathers that improve with use and time.

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CR: Do you have any advice for fellow designers?

CA: I would just say that you should take inspiration from where you come from, what you see there is a need for, and how you can accomplish that.

Many thanks to Ms. Alves for taking time out of her busy schedule to share her new line with us! Please be sure to tune into QVC tonight at 10 PM (ET)! She’ll also be appearing on QVC, Friday, February 25 at 9 PM (ET) during The Buzz on the Red Carpet – Live from L.A. 


1 Comment

  1. February 11, 2011 / 9:41 am

    Beautiful bags – the detail in each is wonderful! And how exciting to be launched on QVC – obviously a huge deal and great way to get tons of new fans & followers! Good luck to Camila in the future! (and she’s positively gorgeous, too!)

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