Jimmy Choo- You, Your Shoes and 72

Jimmy Choo- "Jimmy Choo and Elton John AIDS Foundation have launched a photo competition to support the launch of Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa. The money goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counselling to victims of rape in South Africa, which has the highest count of rape in the world."

The theme of the photo competition is "You, Your Shoes and 72". The winner will be invited to spend a day of luxury and the Jimmy Choo HQ and choose 7 pairs of shoes and 2 handbags to keep. Plus over 100 exclusive Jimmy Choo prizes will also be awarded. The winner will be announced on December 7th, and you still have time to enter your own photo!

If you'd like more information on the competition, view the entries or make a donation please visit Jimmy Choo 72

Here are a few of my favorite entries!

Jimmy Choo Shoes
Don't be held ransom by HIV, you have 72 hours to free yourself. Seek Medical help, act fast! Jimmy Choo


Jimmy Choo You, your shoes and 72Make A Difference- Jimmy Choo


Jimmy Choo You, Your Shoes and 72 3 Days72 Little Hours- Jimmy Choo


72 hours to go, how many steps do we count? Jimmy Choo72 Hours To Go- Jimmy Choo



  1. November 20, 2009 / 5:19 am

    i couldn’t even sit in a chair in those shoes. enjoy your weekend!

  2. November 21, 2009 / 7:20 pm

    Fashion couple with an incredible cause…What an amazing marriage!

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